There is nothing like a family holiday — and having recently returned from a week away with my wife and kids, I can confirm it was nothing like a holiday. But that’s not the impression anyone who follows me on Instagram and Twitter would have gathered: according to my social media posts I had the most amazing time. There we all are beaming under a blue Italian sky. In one post, my children are posing with souvenir swords bought from Pompeii and in another I shared an envy-inducing image of the view from my hotel on Ischia.
Is it any surprise that a recent study suggested nine in 10 social media users “feel sad” when they see their friends posting about travel? I suspect some of my followers would have felt a twinge of jealousy — which I guess was half the point of posting them in the first place.
