After seven decades in the McMahon family, WWE will reportedly have a new owner.
WWE will be absorbed into the Endeavor Group, according to a Sunday afternoon report from Alex Sherman of CNBC. The Endeavor Group is the parent company of the UFC, which it acquired in 2016.
According to Sherman, "(the) UFC and WWE are expected to form a new publicly traded company as part of the agreement." Endeavor is said to value WWE at $9.3 billion.