DALLAS—Parks Associates has released a new report that finds that, even as streaming becomes the primary means for video consumption, 47% of executives in the streaming industry are lacking the data needed to make good business decisions.
Parks collaborated on the custom research with SymphonyAI—a provider of AI-based data management solutions. The report, "Streaming Content Performance: Executive Insights | 2024 State of the Market," concludes that data on content performance, revenue, and audience engagement is key to successful services, but current fragmentation in the market makes it difficult for companies to collect and aggregate the information needed.
