A sports investor company owned by Saudi Arabia's Public Investment Fund (PIF) has emerged as a frontrunner to back the new One Cycling reform project that hopes to revolutionise professional cycling, according to a report by the Reuters news agency and sources contacted by Cyclingnews.
Reuters suggested that SRJ Sports Investments has begun exclusive negotiations about a potential investment of around €250 million ($270 million) after a bidding process run by consulting firm EY on behalf of a select group of leading teams.
