Replicas of Rihanna’s jumpsuit during the Super Bowl just hit online stores – and sold out in less than 24 hours.
Luxury fashion brand Loewe took to Instagram on 19 October to announce the launch of its red cargo jumpsuit. The product arrived months after Rhianna made headlines at this year’s Super Bowl halftime show, during which she announced her second pregnancy while wearing a red jumpsuit over her matching sheer bodysuit.
The company went on to describe the inspiration behind the jumpsuit and some of its features, with reference to the singer’s performance in February.
“A special edition release inspired by the iconic Super Bowl look worn by Rihanna is now available online and in selected stores,” the company wrote, alongside photos of Rihana’s show and of the brand’s jumpsuit. “The cargo jumpsuit and trousers feature a range of utility details drawing upon flight gear and the halftime show’s dynamic scenography.”
On Loewe’s website, the jumpsuit is available in poppy red – which imitates the colour of Rihanna’s outfit – and black. The website specified that the outfit is “crafted in medium-weight cotton canvas” and weighed about 1.2 kg.
Some of the other features of the look, which is being sold for $2,900, include an “elasticated belt”, “Elasticated ankle cuffs with zip detail,” and “sipped jet pockets at the front”. The outfit is also described as a “relaxed fit” with a straight-legged pants style.
As of 20 October, the poppy red jumpsuit is already sold out in all sizes. However, the black version of the cargo look is still available, but only in select sizes.
Although the red jumpsuit is sold out online, it has continued to be sold in some of Loewes stores, which are in Dubai, Madrid, and other locations.
Back in February of this year, Rihanna first took the stage in an iconic all-red look and high ponytail at State Farm Stadium in Glendale, Arizona. The Super Bowl show also marked her official return to live performances, after a five-year hiatus.
During the 12-minute performance, she performed a mash-up of some of her biggest hits, including “Only Girl (In the World)”, “We Found Love”, “Work”, and “Wild Thoughts”.
While speaking at a press conference before the Super Bowl, the “Disturbia” singer described how her son RZA, who she shares with partner A$AP Rocky, ultimately encouraged her to perform at the event.
“When you become a mom, there’s something that just happens where you feel like you could take on the world,” she said. “You can do anything, and the Super Bowl is one of the biggest stages in the world. So as scary as that was because I haven’t been on stage in seven years, there’s something exhilarating about the challenge of it all.”
She added: “And it’s important for me to do this, this year it’s important for representation and it’s important for my son to see that.”
In August, TMZ was the first to report that Rihanna and Rocky had welcomed their second child, with the outlet claiming that the baby arrived on 3 August in Los Angeles. Although the beauty mogul has yet to publicly comment on the arrival of her second child, she and her partner posed for some photos with the newborn, Riot Rose, in September.
In the picture, taken and posted by Miles Diggs, Rocky was seen holding Riot, while RZA stood next to his mother, who was leaning against a car. The also photo marked the first public image of the family of four together.
