The founders of breastfeeding clothing firm Bshirt who successfully fought an advertising ban on Facebook have bounced back with a brand new launch into the rental market.
Lisa Lessware and Philippa Doyle, who run Bshirt in Totnes, say the ban cost their business around £15,000 in lost sales when they were struck off by Meta after triggering an ‘adult content’ violation despite their adverts not once showing a bare nipple.
Their pleas went unheard for a fortnight until they hired a US-based ad agency giant who managed to overturn the ban - now they pay the firm a retainer to make sure it never happens again.
