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The Guardian - UK
The Guardian - UK
National

Rent-a-parent: worried your child will struggle at university? Buy them a bonus mother!

Uni United States
A woman helps a young man carry storage boxes out of a bedroom. (Posed by models)
For a fat fee, a ‘college mom’ can save your child from having to learn about domestic drudgery. (Posed by models) Photograph: FG Trade/Getty Images

Name: Rent-a-parent.

Age: Still in its infancy, unlike its beneficiaries, rent-a-parent is apparently a product of the pandemic.

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