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Creative Bloq
Creative Bloq
Technology
Joseph Foley

Renault's new Ampere logo is radically different

Renault Ampere logo.

Renault has officially launched its planned electric vehicle spinoff Ampere, and it's unveiled the brand's logo for the first time. The design for a business that aims to "democratise EVs in Europe" references the shape of the Renault logo that we know, but it's also very different from other car logos, especially in terms of colour.

It might not immediately look like a car logo (see our article on the best car logos), but such a distinctive design could help Renault's new EV brand stand out as the EV market starts to get more competitive.

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