Ren was founded in east London with a pared-back approach to skincare (more than two decades before the “clean girl aesthetic” started trending on TikTok).
Bringing natural ingredients and sensitive skin-friendly formulas to the forefront, it got its name from the Swedish word for “clean”. Ren was created when its founder’s pregnant wife began experiencing sensitivity from her everyday beauty products. From its bestselling evercalm balm to the barrier support elixir, its roster of products favours bioactives that are kind to both the planet and your skin. It was among the first to eliminate parabens, synthetic fragrances, sulfates and petrochemicals from its formulas, inspiring all the green brands that followed suit.
