
MoviePass was once a cinephile’s dream. Throughout the 2010s, the company allowed users to pay a monthly fee to watch a movie a day in theaters. In 2018, it cost $9.95 for a subscription. That’s less than what some theaters charged for one film screening, let alone 30, and the company went under one year later.
Now, MoviePass is back, and it’s touting a crypto-powered rebrand. On Thursday, the firm unveiled “Mogul,” which lets users fill out rosters and predict what movies are poised to win big at the box office and what actors will pull in the most awards. The product, which is available to U.S. players, uses an in-game currency and is built on the Sui blockchain.