Reliance Retail Ltd. has expanded its beauty business with the launch of AJIO Beauty, bringing cosmetics, skincare and personal care products onto its fashion platform as the retailer sharpens its push into one of India's fastest-growing consumer categories.
The move brings AJIO and Reliance's existing beauty platform Tira closer together as the company looks to build an integrated fashion, beauty and lifestyle ecosystem. The strategy allows Reliance to combine AJIO's large digital audience with Tira's expertise in beauty retail, while serving consumers through multiple online touchpoints.
