Country’s most valuable company, Reliance, said it would support athletes in major multi-sport events as part of a long-term partnership with the Indian Olympic Association (IOA).
The world's second most populous nation has been an Olympic laggard. The seven medals its contingent won last year at the Tokyo Games was the best Olympic achievement for the nation of 1.35 billion.
As part of the deal, the conglomerate, led by billionaire Mukesh Ambani, will become the IOA's principal partner and help the sports federations and athletes prepare for such events as the Olympics, Asian Games and Commonwealth Games.
