The information and broadcasting ministry has issued a showcause notice to private company Chrome Data Analytics and Media for allegedly releasing and commercially using TV channels rating data without being a registered television rating agency.
The ministry probed the company’s use of TRP data after receiving a complaint in the matter. It said the company is “understood to be releasing and commercially utilising rating data for TV channels without being registered as a rating agency which, prima-facie, is in violation of the said guidelines”.
