You know that moment when your favorite band swaps singers, and the fanbase loses its collective mind wondering if the magic’s gone? Think Journey when Arnel Pineda took over (for the record, I actually like him quite a bit, and not just because he’s a fellow Filipino). Well, that’s kinda what’s going on with KTM right now.
Only, instead of power ballads and rock anthems, we’re talking about an Austrian motorcycle brand drenched in orange paint. And instead of a new frontman, the reins are now firmly in the hands of Bajaj Auto. They didn’t just buy a ticket to the show, they dropped around 800 million euros (about $880 million) to keep KTM from going bankrupt, turning a long-standing partnership into full-on majority ownership.
