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The Guardian - AU
The Guardian - AU
National
Peter Hannam

Reining in the digital giants: Rod Sims on the trials and triumphs of a decade as head of the consumer watchdog

Outgoing Australian Competition and Consumer Commission chair Rod Sims addresses the National Press Club in Canberra, Wednesday, February 23, 2022.
‘The 2019 digital platforms survey was a good report but I never thought it would have that level of admiration all around the world,’ says outgoing ACCC chair Rod Sims. Photograph: Lukas Coch/AAP

Rod Sims says he was “in two minds” when he met Josh Frydenberg last year to discuss seeking another term as head of the market watchdog, the Australian Competition and Consumer Commission.

Although the verdict to go was later reported as his choice, Sims, 71, says he had gone into that chat with just a few concerns about continuing. “We talked it through and we came up with a joint view”: it was time to move on.

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