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Fortune

Chris Morris

Regal Cinemas will give you a free movie ticket in exchange for a potato

Regal Regal Cinemas Lay

(Credit: Paramount Pictures/Everett Collection)

Forget $3 admission fees on National Cinema Day and concessions bought with crypto, the new weirdness in cinema is using a potato to get into the movies.

Regal Cinemas will, in fact, give viewers a free ticket to Dungeons & Dragons: Honor Among Thieves on Thursday March 30 in exchange for a spud—if they happen to visit the right theater.

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