Loved for its viral brow-fluffing, lip-defining and skin-priming products, Jess Hunt’s brand Refy is one of the buzziest names in the beauty industry right now. Have a peek in any make-up enthusiast’s bag and you’ll likely spot Refy’s signature greige packaging that reflects the minimalist ethos of the formulas (think the long-wear brow sculpt or cream blush). Now, it’s ventured further into skincare, much to the delight of its fans.
Founded by influencer and entrepreneur Hunt in 2020 with a refined line of brow products, Refy has maintained a pared-back approach to beauty, with its latest launches focusing on how you can streamline your regime. And with its popularity showing no sign of waning, it’s a USP that’s clearly working.
