One of Britain’s most compelling beauty founders, Jess Hunt is a digital native who distilled her signature aesthetic — brushed-up brows and glowing skin — into a global beauty brand that instantly resonated with a Gen Z audience prioritising effortless polish over overt glamour.
Co-founding Refy with Jenna Meek in 2020, the brand made a single-category debut, before growing — fantastically quickly — into a forward-thinking, era-defining beauty house that mirrors Hunt’s aesthetic and ethos.
