Reform and Tory-linked polling firm 'clearly' breached rules, industry body says

JL Partners co-founder James Johnson was caught on secretly recorded video saying he had bent the rules (Image: Verbatim/Channel 4)

A UK polling firm favoured by the right-wing media and founded by former Tory staffers is guilty of “clear” rule breaches, the British Polling Council has said.

In a statement on its website, the UK polling body said that the rule breaches “may have been deliberate”, and it expected JL Partners to come forward with further information.