
Achieving reflective, shiny hair is always something we're chasing, but this season, that covetable, glossy finish seems to be more in demand than ever - especially on the red carpet...
It should really come as no surprise that the SAG, BAFTA and BRIT Awards welcomed many a sleek and shimmering hairstyle - after all, the 2024 hair trends themselves have already promised the rise of everything, from "Syrup" blonde hair to grey-enhancing "Crystal Clear" blonde. And what is it that all of these growing trends have in common? Answer: Shine.