The 2025 Cannes Film Festival concluded on May 24, but the South of France is still flooded with A-listers. Soon after Cannes queens Bella Hadid and Naomi Campbell jetted back to Hollywood, the French Riviera became the backdrop for the 2025 Cannes Lions International Festival of Creativity.
Starting on June 16, the week-long fête brings together the world's leading creative, marketing, and advertising innovators, including multi-hyphenate Reese Witherspoon. On the third day of programming, the Oscar winner took center stage to chat all things Hello Sunshine, her media company. She also announced the launch of Sunnie, a new Gen Z-focused label “designed to inspire the next generation of young women to reclaim their time, follow their curiosity, and step into their power," according to a press release.
