The feeling of repetition at Stamford Bridge has usually been linked to something negative. Be that the Blues contriving to concede a late equaliser to inferior opposition, missing good chances at a baffling rate or struggling to break down a low block on a cold winter day.
The repetition of Reece James scoring in front of the Matthew Harding Stand, followed by him looking into the camera with a knowing wink, is something supporters will never get bored of.
Wednesday night's finish against AC Milan, rifling the ball mercilessly beyond a stationary Ciprian Tatarusanu, had all the shades of his goal almost 12 months against Juventus, which prompted the creation of one of the best GIFs in recent memory. The Cobham graduate paused, putting out both arms as if to translate the feeling of inevitability over what he had just done.