Reebok has temporarily ceased sales in Russia, joining a growing number of brands that have suspended their business in the country following Putin’s invasion of Ukraine. The sportswear brand is one of the last of its ilk to pause sales in Russia, as both Nike and Adidas halted Russian operations at the beginning of March.
Authentic Brand Group, which completed its acquisition of Reebok just this month, issued a statement on behalf of the brand: “Over the last several weeks, we have been working closely with our partners to suspend all branded stores and e-commerce operations in Russia,” the statement says. “In some cases, partner operations were suspended immediately. In other cases, due to contractual issues, the suspension of partner operations took longer to come into effect.”
