Administrators for the Joules clothing business said a number of redundancies have been made at its south Leicestershire headquarters.
The lifestyle retailer called in joint administrators this month after warning that profits were well below forecasts due to factors such as Covid, rising costs and shoppers spending less.
The search is on now to find a buyer to save the Market Harborough-based business, which sells through its own shops, online and through other retailers such as Next, Marks and Spencer and John Lewis.