For Greg Baker, Chief Executive Officer of AffirmedRx, advocacy is a responsibility. Their Patient Care Advocate (PCA) model reflects that belief, offering a unique way to think about pharmacy benefits that centers on personal connection, proactive engagement, and meaningful support for members.
AffirmedRx is a Public Benefit Corporation and a Pharmacy Benefit Manager (PBM) committed to transparency, fairness, and improving the member experience. The company partners with employers and organizations to manage prescription drug benefits with a focus on clarity, access, and accountability. "Our purpose has always been to build trust in an area that can often feel confusing for members," Baker says. "We are here to simplify that experience and make sure every person gets the care they need."
