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Evening Standard

Josie Clarke

Red Tractor ad banned following complaint about ‘farmed with care’ claim

Red Tractor River Action ASA Environment Environment Agency Pollution

The Red Tractor ad was banned following a complaint by a green group (Alamy/PA) -

A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”.

The ad, seen in May 2023, used a voice-over stated in rhyme: “Farmed with care, that’s the Red Tractor way. A label to trust, found on food every day. This promise is kept by the checks put in place, to care for our animals with the right food and space.”

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