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Fortune
Fortune
Rachel Ventresca, Nick Lichtenberg

Red Lobster’s CEO isn’t repeating the $11 million endless shrimp disaster

(Credit: Red Lobster Seafood Co.)

Red Lobster, the iconic seafood chain, is charting a new course under the leadership of CEO Damola Adamolekun after making its way out of bankruptcy. In an interview with Good Morning America on Thursday, the 36-year-old chief executive addressed two questions lingering on the minds of loyal guests and industry watchers alike: Will the beloved Endless Shrimp deal return, and how will looming U.S. tariffs on imported seafood impact diners? His answers signal a reset for the troubled restaurant brand, focused on financial stability, customer experience, and menu innovation.

Endless shrimp promotion: officially retired

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