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The Independent UK
The Independent UK
Business
Isabel Keane

Red Lobster brings back its endless shrimp deal despite last round nearly driving chain out of business

Red Lobster is bringing back its fan-favorite Endless Shrimp promotion — even after the deal previously drove the chain to bankruptcy.

The beloved all-you-can-eat deal became a permanent fixture on Red Lobster’s menu in 2024, and promptly caused the chain to lose about $11 million in just three months. That put the restaurant into bankruptcy and the verge of needing to close all of its stores.

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