Red Lobster is bringing back its fan-favorite Endless Shrimp promotion — even after the deal previously drove the chain to bankruptcy.
The beloved all-you-can-eat deal became a permanent fixture on Red Lobster’s menu in 2024, and promptly caused the chain to lose about $11 million in just three months. That put the restaurant into bankruptcy and the verge of needing to close all of its stores.
“We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning,” Red Lobster CEO Damola Adamolekun said in a statement. “Because when our fans talk, we listen.”
The popular deal returned to Red Lobster locations nationwide Monday after customers begged for its return. The dining experience will be available for a limited time for dine-in customers.
Diners can choose between five shrimp dishes, including Shrimp Linguini Alfredo, Walt’s Favorite Shrimp, Garlic Shrimp Scampi and Parrot Isle Coconut Shrimp. The promotion also includes a new “Marry Me Shrimp” inspired by the viral online recipe.
It was not immediately clear how long the deal would last. The Independent has contacted Red Lobster for more information.
Red Lobster’s “endless” seafood deals were so popular that the chain filed for Chapter 11 bankruptcy in 2024. While the bankruptcy saw over 100 of its nearly 650 restaurants serve their final meals, Red Lobster was sold to a new firm that turned the seafood chain around.
Last summer, Red Lobster’s Adamolekun brought the chain back from the brink of bankruptcy — but said at the time that its endless seafood deals would not be coming back.
While the fan-favorite deal may help bring some business back to the struggling chain, Red Lobster still has not returned to pre-bankruptcy performance levels, Adamolekun told The Wall Street Journal in an interview earlier this year.
The chain will likely close underperforming stores to reduce costs, according to the report.
“There’s a lot of positive signs, but we inherited a very damaged brand, so there’s still work to do to repair all of that,” Adamolekun told the Journal.
Adamolekun, who previously served as the CEO of P.F. Chang’s, quickly became the public face of Red Lobster, promoting a “new day” for the brand through advertising campaigns. Under the new leadership, the company revamped its menu, launched a happy hour menu and refreshed its marketing strategy.
Red Lobster also introduced a “red carpet hospitality” program, directing hostesses to acknowledge guests from 10 feet away and engage with them when they are within 4 feet, aiming to elevate customer service and modernize the nearly 60-year-old brand.
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