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The Guardian - AU
The Guardian - AU
Lifestyle
Denise Cullen

Red carpet for rent, paparazzi by the hour: why people pay to stage A-list experiences

A 'red carpet experience' staged for the opening of the Tax Office restaurant and bar in Brisbane, Australia. Photograph by Rhett Hammerton for The Guardian
A 'red carpet experience' staged for the opening of the Tax Office restaurant and bar in Brisbane. Photograph: Rhett Hammerton/The Guardian

How did I get here? Thumping music spills on to the street, flash bulbs explode and there’s a line of better-dressed people snaking around the block behind me. With a rising sense of panic, I discreetly check my invitation. I thought I was attending a restaurant opening. Instead, I seem to have stumbled into the 96th annual Academy Awards – if it was being held this time of year, in Brisbane, Australia, and the stars weren’t out on the picket line.

I shuffle along the red carpet, give my name to a beefy security guard and stare stupidly into a bright ring light as a phalanx of photographers jostle, wave and bark orders. “Face me!” “Over here!” “Big smile!” “One more!”

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