Red Bull-Bora-Hansgrohe have revealed their new dark blue kits, rebranded Specialized bikes and eight-man squad for the 2024 Tour de France during the official launch of the project and their new title sponsor at Red Bull Hangar-7 in Salzburg.
The international energy drinks company’s logo is front and centre on the new Sportful jerseys, set to be seen in action for the first time at the Tour’s Grand Départ on Saturday, and its arrival into the WorldTour as a sponsor marks a new and bigger chapter for the German team.
Sat alongside team Head of Sports Rolf Aldag at the presentation, GC leader Primož Roglič looked ready to star in the new-look team’s first Tour de France as Red Bull-Bora-Hansgrohe, after leaving Jumbo-Visma for Ralph Denk’s squad at the end of 2023.
"Today we open a new chapter in our team’s history as Red Bull-BORA-hansgrohe. I would even go so far as to say that this is a milestone for cycling as a whole," said Denk, CEO of the team.
"Our project has always been ambitious, but now we clearly have our sights set on the top, we want to shape our sport and become the most attractive brand."
Roglič is one of the four big favourites for the Tour alongside Slovenian compatriot Tadej Pogačr (UAE Team Emirates), Jonas Vingegaard (Visma-Lease a Bike) and Remco Evenepoel (Soudal Quick-Step).
Also presented in Salzburg and going all in for Roglič from the Tour's start in Florence will be 2022 Giro d’Italia winner Jai Hindley, Aleksandr Vlasov, Bob Jungels, Nico Denz, Matteo Sobrero, Marco Haller and Danny van Poppel.
"With the new setup, the team is ready to fight for yellow in the biggest race of the year. Red Bull-BORA-hansgrohe relies on a strong team surrounding leader Primož Roglič," read a statement from the team.
"On the climbs, the leader relies on climbing specialists Aleksandr Vlasov and Jai Hindley. Both have only one Tour de France under their belts - but they were spectacular firsts for both. Vlasov finished the 2022 Tour in the top 5, while Hindley's day in the yellow jersey last year was a highlight in the team's history."
All eight riders will don the famous blue, red, yellow and silver Red Bull branded helmets throughout the three weeks of the Tour and beyond.
Red Bull was confirmed as the majority 51% owner and title sponsor of the team in May, with a bigger budget, arrivals of better riders and an Under 23 development team all part of the long-term project to win the Tour de France and become the best team in the sport.
Red Bull-Bora-Hansgrohe's 2024 Tour de France squad
- Primož Roglič
- Jai Hindley
- Aleksandr Vlasov
- Bob Jungels
- Nico Denz
- Matteo Sobrero
- Marco Haller
- Danny van Poppel
New Kit Day! 💙 We are excited to present our new kit to you today. @sportful has once again done an amazing job. How do you like it?📸 Joerg Mitter#redbullborahansgrohe #sportful #newkitday pic.twitter.com/eZsCm53id3June 26, 2024
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