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Autosport
Autosport
Sport

Record title sponsorship for Williams F1 as Atlassian deal announced

Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team’s history.

It is now the first title sponsor of Williams since 2020 and the partnership also extends beyond branding, with Atlassian becoming the official technology partner and official collaboration software partner of the team.

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