Record prices for cod and haddock have been paid at Grimsby Fish Market.
And while rocketing food inflation is a hot topic, the cost of the town’s finest export has escalated due to a combination of factors not linked to those dominating the news headlines.
Monday’s shout auction saw cod at a high of £7.20 and haddock at £7.80 - up more than 100 per cent on average - but the reasoning was more aligned with the end of the Icelandic fishing season rather than the situation in Ukraine - with Russia’s invasion bringing a levy on its catch while sending energy prices soaring.