The Fender Next program is now in its sixth year of offering support and exposure to a carefully selected range of upcoming guitar artists from around the world. For 2024 Fender received over 1,000 submissions from aspiring musicians and A&Rs across the world with the company's own artist relations team choosing the class who they deem to be 'representative of the future of guitar and the wider industry'.
Those choices are frequently on the money. Past Fender Next artists have included Phoebe Bridgers, Wet Leg, Sam Fender, and other acclaimed acts like MAY-A, Japanese Breakfast, IDLES, Orville Peck, Little Simz, Madison Cunningham, Jun Xiao, Omar Apollo and The Black Pumas.
