Although 79% of Brits are more careful about the price they pay on purchases during the cost of living crisis, a fifth haven’t changed their spending habits. According to by iD Mobile, four in five Brits believe that they have lost money on products or services because they have not shopped around for the best deals.
In the last 12 months alone, Brits think they could have saved on average £114 on tech purchases alone by shopping around, with a fifth saying that even just a single penny would be enough for them to consider purchasing a tech product from an alternative retailer. Despite this, 15% of Brits said they haven’t done so because it’s too much effort, they’re lazy, and they don’t know where to go to find a better deal.
And half of the population admit to not shopping around due to comfort with their current provider, despite cheaper deals being available elsewhere.
