According to Companies House data, Reap Design Ltd was founded in 2014, but only over the past three or four years has the Reap Bikes brand began to establish itself in the road bike space.
Owned by seasoned Ironman triathlete Martin Meir and run alongside his sons, the brand boasts the financial backing of British Olympians Ed Clancy and Jason Kenny, and has garnered itself a reputation for its risk-taking, boundary-pushing innovation.
