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The Economic Times
The Economic Times
Business

Realme brings Harry Potter edition to its smartphone play as it courts younger buyers

Harry Potter Realme Warner Bros Discovery

Realme has announced a Harry Potter edition of its upcoming Realme 16 Pro 5G in collaboration with Warner Bros. Discovery Global Consumer Products, bringing elements from the wizarding world into the smartphone’s design as the Chinese handset maker expands its use of entertainment franchises to connect with younger consumers.

The company has not yet disclosed the price, number of units or launch date of the Harry Potter edition.

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