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Daily Record
Daily Record
Science
Robbie Purves & Abbie Meehan

Real reason McDonald's, KFC, Burger King and Pizza Hut all use red logos

A neuromarketing expert has shared the reason why the majority of the fast-food industry is dominated by the colour red in their logos.

A research team at Solopress has analysed hundreds of the biggest brand logos across the world, in order to figure out the most popular colours, reports Nottingham Live.

The team also revealed the psychology behind the colour use, with red coming out on top for fast-food.

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