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Euronews
Euronews
David Mouriquand

'Real magic'? Coca-Cola's AI-generated Christmas ad sparks widespread backlash (again)

CocaCola

Coca-Cola’s annual Christmas advert is AI-generated this year. Again.

Last year, the company ignited the worst kind of festive furore by leaning into artificial intelligence for its Christmas campaign, with a trio of ads that were blasted as tacky eyesores that clashed with the more wholesome feeling of past commercials.

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