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GamesRadar
GamesRadar
Technology
Dustin Bailey

Real-life trucking companies are trying to hire American Truck Simulator players with in-game ads

American Truck Simulator

If you need a job, you might want to check in on the virtual highways of American Truck Simulator, where a real-life trucking company is trying to hire new drivers through in-game billboards.

A number of billboards in American Truck Simulator's recreation of the United States now feature recruitment ads from the massive transportation company Schneider National, all pointing to the company's employment website. Developer SCS Software says that this advertising push is "now in the try-out phase," but hints that it could eventually expand beyond ATS into the more popular Euro Truck Simulator 2.

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