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Benzinga
Benzinga
Technology
Anusuya Lahiri

Read Apple's Latest Push To Activate Cellular Plans From Device

  • Now the new Apple Inc (NASDAQ:AAPL) iPhone SE buyers choosing AT&T Inc (NYSE:T) or T-Mobile US Inc (NASDAQ:TMUS) can enter the data and connect to their carrier when they power on the device, Bloomberg reports.
  • The “on-device authentication” process will begin in stores on March 29 and will likely take the edge off the customer service by preventing activation server overload.
  • Users can also purchase an iPhone SE in stores with Apple Card monthly installment plans without connecting it to a carrier. 
  • Now the users can insert their carrier data after preordering from Apple’s website, relieving them of picking a network plan at purchase.
  • The change will eventually come to Verizon Communications Inc (NYSE:VZ) subscribers. 
  • Apple might use the same strategy with the iPhone 14 lineup launch.
  • Previously, new customers had to provide their wireless phone number and Social Security number to let the carrier run a credit check and approve the transaction.
  • Apple and other phone makers are increasingly pushing eSIM technology, allowing customers to activate cellular plans from their device, bypassing a physical SIM card. 
  • Price Action: AAPL shares traded lower by 0.73% at $159.44 in the premarket on the last check Friday.
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