Brits are spending more time with their grandparents now than before the pandemic and for over half (55%) this involves treating their grandparents to lunch, according to new research by YO!. This has prompted the Japanese food restaurant to launch a BYOG (Bring Your Own Grandparent) during the Easter holidays – meaning Grans and Grandads can try, and enjoy, Japanese food for free.
The move comes as YO! aims to introduce the older generation to international food, as research found that over half (51%) of over 55s hadn’t ever tried sushi, 75% hadn’t tried Vietnamese before and 19% hadn’t even tried an Indian curry. One in four (24%) over 55s admitted that they hadn’t tried the likes of sushi as they prefer to stick to ‘traditional British fayre’, whilst over a quarter (26%) said they were picky eaters and 5% admit to only eating ‘meat and two veg’.
Vietnamese was the least popular ‘international’ dish for Brits (75%), followed by Malaysian (74%), Jamaican (69%) and Japanese (58%). Those in Northern Ireland are the pickiest eaters in the UK (44%), followed by Yorkshire (41%) and those in the Northeast with over 1 in 3 (34%) admitting to not trying sushi as they’re too picky.
