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Evening Standard

Entertainment

Henry Saker-Clark

Reach sales slide as online views dented by Google AI answers

Reach has revealed a slump in sales linked to weaker referrals from Google (Peter Byrne/PA) - (PA Archive)

Daily Mirror and Daily Express publisher Reach has revealed a further decline in sales after a sharp fall in online views directed through Google.

The newspaper publisher said page views on its platforms dived by 40% for the past half-year amid the increased use of AI answers and overviews on search engines.

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One subscription that gives you access to news from hundreds of sites

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