Women make up a large part of the gaming masses, 48% according to a recent analysis, and Razer is a popular brand among women. The company even tailors products to women, that are then advertised by women, and which appear to sell well among women. That's why it's surprising to see the company deploy an advert that plays on a sexist stereotype of women.
Here's how the ad plays out: A woman and a man are sat on a sofa. The woman is speaking to the man. The man is holding a controller and wearing a gaming headset. The man reaches for his headset to turn on Active Noise Cancellation (ANC). The audio of the woman's voice ceases and the man continues to play his game. The next shot is the same pair walking down a corridor, once again the woman's voice is mostly muted. Then the same skit again while the pair are sat in gaming chairs.
