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Fortune
Fortune
Business
Eva Roytburg

Ray Dalio is backing a $1 billion blueberry unicorn that sells berries nearly the size of golf balls

A fruitist snack cup with jumbo-sized blueberries is depicted on a table. (Credit: Courtesy of Fruitist)

When Steve Magami describes his blueberries, he sounds less like an agriculturist and more like a luxury car salesman.

“They actually pop when you bite into them,” the Fruitist CEO told Fortune. “They’re so firm and crispy, you’ve got to try it to know what I mean, because we’ve never seen anything like this in berries.”

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