TV viewing for the CBS telecast of the 64th Grammy Awards ceremony will only be slightly above last year’s all-time low.
Early Nielsen data showed the CBS telecast averaged 8.93 million viewers, a notch above the comparable figure of 8.8 million in 2021. The final figure last year was 9.2 million viewers.
CBS estimates that this year’s telecast will end up with 9.6 million viewers when out-of-home viewing data is added, a 4% gain over last year. The figure includes people who livestreamed the event on Paramount+ and other platforms.