Selena Gomez's Rare Beauty is set to expand its availability in Israel through selected Be Pharm stores and the retailer's mobile app from August, but the rollout has already prompted criticism from some social media users.
The products will enter the Israeli market through parallel imports rather than an official distribution agreement with Rare Beauty. The distinction has drawn attention online, with some users questioning the brand's availability through an Israeli retailer amid wider discussions surrounding companies operating in the region.
