Selena Gomez is (finally) breaking into the fragrance game. For several years, Rare Beauty (the beauty brand she founded in 2019) sold makeup exclusively before launching a body collection last year, but Gomez announced via Instagram on July 29 that the brand is expanding into the fragrance category staring next month with the launch of its first ever eau de parfum.
Rare Beauty has already dabbled with scent products with the Find Comfort Hair & Body Mist, but this new launch will be the brand's first foray into fine fragrance. According to a caption on the star's most recent Instagram post, Rare Eau de Parfum is a warm scent with top notes of caramel, pistachio, and vanilla that then dries down to a ginger and sandalwood blend. The fragrance can obviously be worn on its own, but it was really designed to be layered, which is why the new launch also includes a lineup of Fragrance Layering Balms in four scents: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak.
