For three years, Indian make-up enthusiasts watched influencers in the U.S. rave about the natural flush Rare Beauty’ Soft Pinch Liquid Blush gives, the radiant glow of the Positive Light Liquid Luminizer and the vibrant colour and comfort of the Lip Souffle Matte Lip Cream. But on June 15, the brand, founded by singer, actress and producer Selena Gomez, was launched in India.
The products, available at Sephora, went live on Sephora.nnnow.com at midnight, although the site began hanging and the traffic led to the site crashing. Many users were disappointed to find that most products were sold out by the time Nnnow’s website was back. The brand’s best-selling and viral Soft Pinch Tinted Lip Oil sold out within 15 minutes.
