
The wait is over. The 2024 Pop-Tarts Bowl has finally arrived.
The Pop-Tarts Bowl forever changed the game in 2023, unveiling the first edible mascot in college football—and probably sports?—history. It was the latest bowl game mascot innovation as corporate sponsors continued their attempts to one-up each other and roll out the most fun (and ridiculous) mascot and postgame ceremony to boost their investment in postseason college football.