Advertising agencies across the country collectively exhaled a sigh of relief this week as the barrage of Christmas supermarket adverts were released into the world for 2023.
This year, it’s a particularly starry billing. ASDA has officially defrosted Father Christmas himself, Michael Bublé, Waitrose has swiped chatshow host Graham Norton, while M&S has scored Hollywood heartthrobs Ryan Reynolds and Rob McElhenney.
